Privacy Policy

Privacy Policy

Introduction

Welcome to https://ai-marketing-spend-allocation-tools.livebursts.com! We are dedicated to maintaining a transparent and secure online environment for our users. This Privacy Policy explains how we handle your personal information, ensuring compliance with various data protection laws worldwide, including but not limited to:

  • Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
  • Quebec Law 25
  • General Data Protection Regulation (GDPR) of the European Union (EU)
  • Brazil’s General Data Protection Law (LGPD)
  • California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA)
  • Colorado Privacy Act (CPA)
  • Utah Consumer Sales Practice Act (UCPA)
  • Connecticut’s Consumer Data Protection Act (CTDPA)
  • Virginia Consumer Data Protection Act (VCDPA)
  • South Africa’s Protection of Personal Information Act (POPIA)

Scope

This policy covers all aspects of our online presence, including our website, applications, services, and products offered under the domain https://ai-marketing-spend-allocation-tools.livebursts.com. Please note that it does not extend to third-party platforms or services linked from our site, which have their own privacy policies governing data collection and use.

Processing Activities

This policy describes the practices related to:

  • Using our applications and services as an authorized user.
  • Visiting websites associated with this Privacy Policy.
  • Engaging with our communications, including newsletters, emails, phone calls, or texts/SMS messages.

Personal Data Collection

We collect various categories of personal data, which include:

  • Account Information: Details related to your registration and account creation, such as user name, email address, and password.
  • Payment Information: Data necessary for processing payments, including cardholder information, billing addresses, and payment history.
  • Financial Information: Personal financial details used for transaction purposes.
  • Purchase Information: Records of products or services purchased from us, including order numbers and purchase dates.
  • Mobile Device Identifiers: Unique device identifiers from your mobile devices when you use our apps.
  • Location Data: Information about your physical location when you interact with our location-based services.
  • Feedback: Your comments, suggestions, or reviews that you provide to us.
  • Social Media Information: Data from social media platforms when you connect or interact with our services through these platforms.
  • Product Information: Details about products you view, search for, or purchase on our site.

We gather this data through various means, including direct user input, interactions with our services, and the use of automated technologies, such as cookies and similar tracking tools. Additionally, we may receive personal data from third parties who assist us in providing services, always adhering to their privacy policies.

Cookies

We employ cookies and similar technologies to enhance your experience on our site and for analytics purposes:

  • Strictly Necessary: These cookies are essential for the basic functionality of our website and apps. They ensure you can navigate through pages without loss of content or features.
  • Preference: Cookies in this category remember your settings, language preferences, and other choices to provide a personalized experience.
  • Analytics: We use analytics cookies to collect information about how visitors use our site, including details on pages visited, time spent, and referral sources. This data helps us improve the performance of our website and services.

Users have control over non-essential cookies through our Cookie Manager, allowing them to manage their preferences.

Retention and Deletion

We retain personal data for as long as necessary for the purposes it was collected, including:

  • Fulfilling your orders or providing requested services.
  • Maintaining your account and ensuring secure access.
  • Improving and customizing our products and services based on user feedback.
  • Complying with legal obligations and record-keeping requirements.

Once the data is no longer required for these purposes, we delete or anonymize it to protect your privacy.

Security Measures

We have implemented appropriate security measures to safeguard your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of sensitive data during transmission and at rest.
  • Access controls and permissions for our employees.
  • Regular security audits and updates to protect against potential threats.

Your Rights

Depending on your location, you may have certain rights regarding your personal data, including the right to:

  • Access, request a copy of, or amend your personal information.
  • Request the deletion or restriction of processing your data in specific circumstances.
  • Port your data to another service provider.
  • Object to or opt out of certain data processing activities.
  • File complaints or appeals with our privacy team regarding our handling of your data.
  • Withdraw consent for specific purposes at any time without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise these rights, please contact our Privacy Team via the details provided below.

Changes to Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we protect your personal information.

Contact Information

For any questions, requests for unsubscribe, or inquiries regarding data privacy, please contact us: